Category Archives: Advertising

Why Yahoo should stay away from Google

Posted on April 12, 2008 by Jochem

Yahoo is exploring several options for the company’s future, mainly in order to maximize the stock value now that Microsoft wants to acquire them. A merge with AOL/Time Warner is mentioned as one of the alternatives. However, a couple of … Continue reading →

Posted in Acquisitions, Advertising, Search | Leave a comment

Googleabout – use google without advertisements

Posted on May 14, 2007 by Jochem

I’m not sure if Google appreciates this, but their turns out to be a way to use google without advertisements. How? Very simple, just start your search at http://www.google.com/search?output=googleabout and you will see a nice and clean google. Now, let’s … Continue reading →

Posted in Advertising, Remarkable, Search | Leave a comment

Ask to launch adsense competitor

Posted on April 26, 2007 by Jochem

As a part of Ask Sponsored Listings (ASL), Ask will launch a new contextual advertising platform in the week of May 21st. This was confirmed by Paul Vallez, Director of Product Management. This looks like a serious attempt to compete … Continue reading →

Posted in Advertising, Search | Leave a comment

Doubleclick acquired by Google

Posted on April 14, 2007 by Jochem

Wow, that’s what I call a major acquisition in advertising world: Google has bought DoubleClick for $3.1 billion (in cash). That’s 10x the yearly revenue of DoubleClick! This has just been confirmed on the Google blog. This is immediatly the … Continue reading →

Posted in Acquisitions, Advertising, Search | Leave a comment

Ads in Captchas

Posted on January 17, 2007 by Jochem

Very interesting idea of JY, why not put advertising in captchas: Google could even create content-matched captchas for adsense publishers! The big advantage is that every visitor is forced to look at it!

Posted in Advertising, Remarkable | Leave a comment